While watching John Doerr’s powerful talk, I had to think of the debate of the Walmarts and the big corporates to go green. Many green fanatics branded them as trend followers. The critics basically said it was uncool to go green for the wrong reasons. I think this is just debate for debate’s sake. Why? If Walmart and others go green, it means they believe this is the new trend. A new direction. Of who? Us, the consumers. Remember what marketing basically is about? Defining and fulfilling the demand of your customers. If big companies like Walmart believe in going green even for profits’ sake, then this is a good thing, because in that direction we will go.

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